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A new data study has revealed the most popular banks across Europe. The research conducted by banking experts Finansvalp analysed 43 European countries based on how many times each Googles a term related to saving money and banking.
The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.
The number of searches for each term over the last 12 months was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.
Europe’s top 10 most popular banks
| Rank | Bank | Average Monthly Volume |
| 1 | Deutsche Bank | 5,964,908 |
| 2 | Lloyds Bank | 2,051,317 |
| 3 | Commerz Bank | 1,676,138 |
| 4 | Danske Bank | 1,288,480 |
| 5 | Rabo Bank | 1,100,242 |
| 6 | Alpha Bank | 1,070,690 |
| 7 | Alior Bank | 1,063,633 |
| 8 | Kutxa Bank | 839,181 |
| 9 | In Bank | 834,275 |
| 10 | of Scotland Bank | 776,034 |
Deutsche Bank is the most popular, and it is not just a European bank but has a global presence. The bank receives an average of 5.9 million searches per month.
Lloyds Bank is the second most popular. Founded in the UK, the company receives an average of receives an average 2 million searches per month.
Commerz Bank, a private banking company headquartered in Frankfurt, is the third most popular, with an average of 1.6 million searches per month.
Danske Bank ranks fourth with an average 1.2 million searches per month and Rabo Bank based in the Netherlands is fifth most popular, with 1.1 million searches on average per month.
Olle Pettersson CEO and Personal Finance Expert at Finansvalp has commented on the study findings:
” Deutsche Bank is one of the world’s leading financial institutions and is particularly prominent in Europe, therefore it comes to no surprise it being the most searched.
“Meanwhile, the cost of living in Denmark is generally high compared to many other countries, with both high wages and high taxes contributing to this.
“Having savings is important in providing a financial cushion to cover any unexpected expenses, such as medical emergencies, car repairs, or job loss.
“However, since the pandemic, Europeans have struggled financially and continue to, as cost of living rises across the board.
“Reducing national debt will help maintain economic stability and encourage countries to respond more effectively to economic crisis.”
The study also reveals which countries are trying to save money the most.
The top countries looking to save money
| Rank | Country | Money-related keyword searches (per 100K Population) |
| 1 | Denmark | 26,710 |
| 2 | Iceland | 14,586 |
| 3 | Greece | 14,515 |
| 4 | United Kingdom | 9,880 |
| 5 | Germany | 9,595 |
| 6 | Norway | 9,554 |
| 7 | Netherlands | 8,544 |
| 8 | Sweden | 6,763 |
| 9 | Poland | 6,549 |
| 10 | Finland | 6,289 |
| 11 | Hungary | 5,091 |
| 12 | Estonia | 4,958 |
| 13 | Austria | 4,725 |
| 14 | Ireland | 4,395 |
| 15 | Belgium | 4,228 |
| 16 | Czechia | 4,114 |
| 17 | Switzerland | 3,193 |
| 18 | Spain | 2,949 |
| 19 | Romania | 2,736 |
| 20 | Italy | 2,664 |
| 21 | Albania | 2,566 |
| 22 | Bulgaria | 2,369 |
| 23 | Luxembourg | 2,190 |
| 24 | Latvia | 2,135 |
| 25 | Portugal | 2,051 |
| 26 | Lithuania | 1,682 |
| 27 | Malta | 1,399 |
| 28 | Croatia | 1,274 |
| 29 | France | 1,194 |
| 30 | Bosnia and Herzegovina | 1,028 |
| 31 | Montenegro | 922 |
| 32 | Slovakia | 783 |
| 33 | Serbia | 743 |
| 34 | Slovenia | 679 |
| 35 | Moldova | 646 |
| 36 | Ukraine | 417 |
| 37 | North Macedonia | 344 |
ENDS
Methodology
- 1. 43 European countries were analysed based on how many times each Googles a term related to saving money, and individual banks.
- 2. The data includes 681 keywords, such as “health savings account”, “danske bank savings account”, “how to start saving money”, “nordjyske bank”, and “best bank for savings account”.
- 3. The number of searches for each term was then added to give a total for each country. This was then compared to the population to calculate the number of searches per 100,000 people.
- 4. A ranking was produced for both countries, banks and money saving related search terms.
Sources: Google Keyword Planner
This report was distributed by Journo Research on behalf of its client finansvalp.se. Journo Research operates as finansvalp.se’s Digital PR agency.
