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Retailers, professionals, musicians and music lovers will converge in the German business city of Frankfurt from 4-8 April. They will attend this year’s Musikmesse (5 to 8 April 2017) and Prolight + Sound (4 to 7 April 2017).
Both international trade fairs exhibit product innovations that make the world ring with music – and turn an event into a spectacular happening. In addition to the products of 1,922 exhibitors from 55 countries, Musikmesse and Prolight + Sound are characterised by an extensive complementary programme of events with concerts, workshops, lectures and autograph sessions.
Moreover, the 2nd Musikmesse Festival with concerts by national and international bands and artists will be held throughout Frankfurt concurrently with the two fairs.
“This year’s Musikmesse and Prolight + Sound are characterised by new formats and themes. In times of digital change and ongoing market consolidation, we are setting new accents regarding content and target groups,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
“Musikmesse will continue to promote active music making. However, it will also integrate subjects such as music teaching and music therapy and thus take another step from a musical-instrument fair to a music fair,” he added.
“At Prolight + Sound, the focus is on the opportunities offered by digital technologies in all product segments.”
Upheavals continue in the musical-instrument market
With a progressive Matchmaking Programme that brings together exhibitors and trade visitors in an intelligent way, Musikmesse, the international trade fair for musical instruments, sheet music, music production and marketing, underscores its commitment to the musical-instrument trade.
More music at Musikmesse
Four stages and numerous dedicated areas reflect the variety of music and offer specific events for the different musical communities. The Centre Stage presents artists of various genres while the focus of the Acoustic Stage is on ‘hand-made’ music from the world of jazz, folk and classic.
At the new Beck’s Wood & Brass Stage, stars of wind-instrument music are sure to generate a great atmosphere.
Rounding off the stages is the Yamaha Main Stage where the long-established Japanese company presents its products and artists.
Following last year’s successful première, the Drum Camp is making a repeat appearance with daily live performances by world-class musicians on original touring equipment.
At Discover Music, newcomers to music can take their first steps on an instrument – under the supervision of experienced musicians from the Frankfurt Music Academy.
Together with numerous partners from education, culture and business, Messe Frankfurt has organised the Musikbiz & Culture Forum with lectures on the relevance of music, career opportunities and creative techniques.
The Musikmesse Festival offers a programme of interesting concerts in over 30 clubs and event locations throughout the city.
Following a change in the sequence of days at Musikmesse, which this year runs from Wednesday to Saturday, the two trade fairs will open their doors concurrently on three days and thus reinforce the synergies between them. Musikmesse visitors can attend Prolight + Sound on all overlapping days – and vice versa.
Full details about Musikmesse and Prolight + Sound can be found on the internet at www.musikmesse.com and www.prolight-sound.com
