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A Nigerian fashion brand, Deji & Kola, has opened its first store in Europe, part of its global expansion drive. Deji & Kola, founded in 2017 by two brothers – Deji and Kola Olabintan, has made its debut in the United Kingdom with the opening of its store in Kent.
In a statement released by Kola Olabintan, the creative lead & co-founder of Deji & Kola, menswear tailors, expressed enthusiasm for this groundbreaking endeavour.
“The opening of our first store in the UK epitomises our unwavering commitment to creativity, culture, and customer satisfaction as we embark on this exhilarating journey,” Kola said.
He said the selection of Kent for the company’s maiden UK outlet was deliberate. “With its vibrant blend of culture, style, and diversity, Kent offers a fertile ground for our brand to explore the dynamics of scaling globally,” Kola added.
“Our venture into the UK market follows the successful establishment of our flagship store in Calgary, Canada, in May 2023.”
The Lagos-based brand currently serves over 50% of its customers internationally with the US, Canada & UK taking the lead in sales. With a sizable Nigerian community in the UK, estimated at over 200,000 individuals, according to recent census data, the expansion holds particular significance.
The brand recognizes the importance of catering to this demographic, offering a touch of home with its exquisite collections while also appealing to a broader audience seeking authentic, culturally rich fashion experiences.
To mark the occasion, the brand welcomed the public to an exclusive preview of its collection at the Kent store on 23 March. Attendees had the unique opportunity to engage with the brand, explore the curated clothing range, and immerse themselves in a community-centric fashion showcase.
Kola Tella
More about Deji & Kola at https://dejiandkola.com/
